Semutambi wepamusoro muindasitiri yemadhaimani, De Beers akabata chikamu chimwe muzvitatu chemusika, pamberi peAlrosa yekuRussia. Izvo zvese mugodhi uye mutengesi, kutengesa madhaimondi kuburikidza nevechitatu-bato vatengesi uye nezvitoro zvayo. Zvakadaro, De Beers akatarisana ne "chando" mumakore maviri apfuura, nemusika uchive nehusimbe. Imwe kuderera kwakanyanya kwekutengeswa kwemadhaimondi echisikigo mumusika wemuchato, kuri iko iko kukanganisa kwemadhaimani akakura murabhoritari, ane mutengo wakakura uye zvishoma nezvishoma kutora musika wemadhaimani chaiwo.
Zvishongo zvezvishongo zvinowedzera kuwedzera mari yavo mumunda wezvishongo zvedhaimani zvakakura, vachida kugovera chidimbu chepai, kunyangwe De Beers aivewo nepfungwa yekutanga Lightbox mutengi brand kugadzira madhaimondi akakura mulabhu. Nekudaro, nguva pfupi yadarika, De Beers yakazivisa gadziriso huru, vachifunga kumisa kugadzira madhaimondi akakura muLightbox mutengi brand uye kutarisa kugadzirwa nekutengesa kwemadhaimondi akakwenenzverwa. Sarudzo iyi inoratidza kushanduka kwaDe Beers kubva kumadhaimondi akakura murabhoritari kuenda kumadhaimondi chaiwo.
Mumusangano wemangwanani eJCK Las Vegas, CEO weDe Beers, Al Cook akati, "Isu tinotenda zvakasimba kuti kukosha kwemadhaimondi akakura ari muhunyanzvi hwekuita, kwete indasitiri yezvishongo." De Beers iri kushandura tarisiro yayo yemadhaimondi akakura mubazi reindasitiri, nebhizimusi rayo reElement Six riri kuita gadziriro inozobatanidza mafekitori ayo matatu emakemikari vapor deposition (CVD) kuita $94 miriyoni nzvimbo muPortland, Oregon. Shanduko iyi ichashandura nzvimbo iyi kuita muzinda wetekinoroji wakanangana nekugadzira madhaimondi ekushandisa mumaindasitiri. Cook akawedzera kuti chinangwa chaDe Beers ndechekuita Element Six "mutungamiri mukugadzira madhaimani tekinoroji mhinduro." Akasimbisa, "Tichaisa pfungwa dzedu dzose kuti tigadzire nzvimbo yepasi rose yeCVD." Ichi chiziviso chinocherekedza kupera kwerwendo rwemakore matanhatu rwaDe Beers rwekugadzira madhaimondi akakura murabhoritari weRightbox jewelry line. Izvi zvisati zvaitika, Element Six yanga yakatarisana nekugadzira madhaimondi kumaindasitiri nekutsvagisa mashandisirwo.
Madhaimani akakura muLab, sechigadzirwa chehuchenjeri hwevanhu uye tekinoroji yepamberi, makristasi anorimwa nekunyatso kudzora akasiyana mamiriro murabhoritari kutevedzera maitiro ekugadzira madhaimani echisikigo. Chitarisiko, zvimiro zvemakemikari, uye zvimiro zvemadhaimondi akakura murabhoritari zvakada kufanana neaya emadhaimani echisikigo, uye mune dzimwe nguva, madhaimani akakura murabhoritari anotopfuura madhaimondi chaiwo. Semuenzaniso, murabhoritari, ukuru uye ruvara rwedhaimondi zvinogona kugadziriswa nekushandura mamiriro ekurima. Kusarudzika kwakadaro kunoita kuti zvive nyore kumadhaimani akakura murabhoritari kuzadzisa zvinodiwa nemunhu mumwe nemumwe. Bhizinesi rekutanga reDe Beers ragara riri indasitiri yemugodhi wedhaimani, inova hwaro hwezvese.
Gore rapfuura, indasitiri yemangoda pasi rose yainge yaderera, uye purofiti yeDe Beers yanga iri parumananzombe. Zvakadaro, kunyangwe mumamiriro ezvinhu akadai, Al Cook (Mukuru Mukuru weDe Beers) haana kumbobvira aratidza mafungiro asina kunaka kune ramangwana remusika wakashata uye akaenderera mberi nekudyidzana neAfrica nekudyara mukugadzirisa migodhi yemadhaimani akawanda.
De Beers akaitawo gadziridzo itsva.
Kambani iyi ichamisa kushanda kwese muCanada (kunze kwemugodhi weGahcho Kue) uye kuisa pamberi pekudyara muzvirongwa zvinodzosa zvakanyanya, sekusimudzira hunyanzvi hwemugodhi wepasi pevhu weVenetia muSouth Africa uye kufambira mberi kwemugodhi wepasi pevhu weJwaneng muBotswana. Basa rekuongorora richatarisa kuAngola.
Iyo kambani icharasa zvisiri zvemadhaimani midziyo uye isiri-yakarongeka kuenzana, uye kumisa mapurojekiti asiri epakati kuti azadzise chinangwa chekuchengetedza $100 miriyoni mumitengo yegore.
De Beers ichataurirana chibvumirano chitsva chekugovera nevanoona muna 2025.
Kutanga muhafu yechipiri ya2024, mucheri achamira kutaura mhedzisiro yekutengesa nebatch uye achinjira kune yakadzama mishumo yekota. Cook akatsanangura kuti uku kwaive kusangana nekushevedzera kwe "kujekeswa uye kuderedzwa kwekutaura frequency" nenhengo dzeindasitiri nevaisiri mari.
Forevermark ichatarisa pamusika weIndia. De Beers ichawedzerawo mashandiro ayo uye "kugadzira" yayo yepamusoro-yekupedzisira mutengi brand De Beers Jewellers. Sandrine Conze, CEO weDe Beers brand, akati pachiitiko cheJCK: "Chiratidzo ichi parizvino chakanakira - iwe unogona kuti chakanyanya kugadzirwa. Naizvozvo, isu tinofanirwa kuita kuti iwedzere manzwiro uye kunyatsoburitsa runako rwakasiyana rwe. De Beers Jewellers brand." Iyo kambani inoronga kuvhura chitoro chemureza pane yakakurumbira Rue de la Paix muParis.
Nguva yekutumira: Jul-23-2024