De Beers Boka rinotarisira kumisa zvese zvakatemerwa nevatengi zvigadzirwa zveLightbox muzhizha ra2025 uye kuvhara mashandiro ese emhando yese isati yapera 2025.
Musi waChivabvu 8, De Beers Group, mucheri wedhaimani nemutengesi, akazivisa kuti yakaronga kuvhara zvishongo zvedhaimani brand Lightbox. Mukuita uku, Boka reDe Beers ririkukurukura nezvekutengeswa kwezvinhu zvine hukama zvinosanganisira hesera nevanogona kutenga.
De Beers Group's yakasarudzika mhinduro kuinterface nhau yakataura kuti inotarisirwa kugumisa zvese zvinotendwa nevatengi zveLightbox brand zviitiko muzhizha re2025 uye kuvhara mabasa ese eiyo Lightbox brand pamberi pekupera kwe 2025. Munguva iyi, mabasa ekutengesa eiyo Lightbox brand achaenderera mberi. Mushure mekukurukurirana nevanogona kutenga, iyo yekupedzisira yasara Lightbox chigadzirwa hesiti ichatengeswa pamwechete.
Muna Chikumi 2024, De Beers Group yakazivisa kuti yaizomira kurima madhaimondi eLightbox brand yekugadzira marabhoritari uye itarise bhizimusi repamusoro-soro remadhaimondi.
Zhu Guangyu, mukuru madhaimani indasitiri muongorori, akaudza Interface News: "Kutaura zvazviri, pashure mashoko kuti akamira kubudisa madhaimondi nokuda zvishongo muna June gore rakapera akabuda, zvakanga runyerekupe muindasitiri kuti aizovhara pasi muchiso ichi nokukurumidza kana kuti gare gare. Nokuti izvi zvinopesana De Beers Group pachake chinzvimbo mune zvakasikwa madhaimani indasitiri uye nzira yayo yose. "
Muna Kukadzi 2025, De Beers Group yakazivisa kuti yaizoparura nyowani "Origins Strategy" mukupera kwaChivabvu 2025, iine chinangwa chekudzikisa zvisina kunanga kushandiswa kweboka kwemamiriyoni zana emadhora ekuAmerica (anenge RMB) kuburikidza nematanho mana makuru.
Izvi zvinosanganisira kutarisisa mapurojekiti ane mwero wekudzoka wakakwira, kuvandudza mashandiro ekufambisa kwehofisi yepakati yebhizinesi, kusimudzira "chikamu chekushambadzira" uye kutarisa bhizinesi rezvishongo zvemadhaimondi epamusoro-giredhi, uye mugadziri wayo wedhaimani Element Six ichatarisa mashandisirwo uye mhinduro yemadhaimondi ekugadzira mumaindasitiri.
Zvinofanira kutaurwa kuti Anglo American yanga ichitora danho rekuparadzanisa nekutengesa De Beers kubvira 2024, nekuti bhizinesi rine chekuita nedhaimani harisisiri iro rakanangana nerekare. Pakupera kwaGunyana, 2024, Anglo American akataura pachena muLondon kuti pakanga pasina mukana wekudzokera kumashure muhurongwa hwekutengesa De Beers. Nekudaro, zvichibva pakusashanda zvakanaka kweDe Beers mumakore maviri apfuura, pane zvakare nhau mumusika kuti imwe tsika yeAnglo American Group ndeyekupatsanura bhizinesi raDe Beers nekurinyora zvakasiyana.
De Beers Group inotiudza kuti mutengo wekurima mangoda wadzikira nechikamu che90%. Uye mitengo yaro yemazuva ano "zvishoma nezvishoma yakasvika kune inodhura-pamwe nemuenzaniso, iyo inoparadzaniswa kubva pamutengo wemadhaimondi chaiwo."
Iyo inonzi "cost-plus pricing model" inzira yekuisa mitengo yezvinhu nekuwedzera chimwe chikamu chepurofiti kumutengo weyuniti. Kuzvitaura zviri nyore, hunhu hweiyi nzira yemitengo ndeyekuti mutengo wezvinhu zvakabatana mumusika uchave wakagadzikana, asi unozofuratira shanduko yekuda elasticity.
Zvinotonyanya kukosha ndezvokuti, De Beers Group yakamisa uye kuronga kutengesa zvishongo zvemadhaimani zvakarimwa Lightbox, izvo zvakabatsira zvikuru kupedza gakava riri pakati pemadhaimondi echisikigo nemadhaimani akarimwa akashamisa vatengi mumakore mashoma apfuura.
Mumakore achangopfuura, kugadzirwa kukuru kwezvishongo zvedhaimondi uye kukurumidza kupinda kwayo mumusika wekutengesa kwakakanganisa musika wekutengesa zvishongo zvedhaimani. Zvakadaro, kupinda kwevemakambani makuru edhaimondi mumutambo wekurima madhaimondi kwawedzera kuvhiringa kuziva kweveruzhinji kushaikwa kwedhaimondi uye kukahadzika kukosha kwemangoda.
Pakupera kwaZvita, 2024, mutengo wepakati pepasi rose wemadhaimondi echisikigo wakaderera ne24% mugore rimwe nekuda kwesimba remacro-environment uye kushomeka kwevatengi mumusika weChina..
(Imgs kubva kuGoogle)
Nguva yekutumira: May-10-2025